Baltika7„New Russia is here!“
Russian beer brand Baltika7 planned to establish its product as a trendy drink in the German market. Elastique. developed quirky and closely interrelated online and event communication materials with the right look for the young target group.
For example, the user can find out on the website how to become a real “New Russian”. Another outcome was the online game “Cockroach Kalinka” – a cockroach race with a long tradition in St. Petersburg. In the game the opposing cockroaches must be knocked down, stabbed or killed in some other way. On the other hand, you make good progress if you can get your cockroach to fly or give it Baltika7. In designing the complex game, real image sequences were combined with animated 3D cockroaches.
