Mercedes-Benz CLS
Mercedes-Benz presented the second generation of the CLS Coupé at the 2010 Paris Motor Show.
For this event, Elastique. executed a film for the press conference on behalf of Oliver Schrott Kommunikation, which built on the “Sculpture” spot shown in January 2010 in Detroit. The hint of a silhouette of the sculpture in that spot was that of the CLS, which had not been launched at that time.
The new film starts with extracts from the sculpture film and finally reveals the secret behind the abstract silhouette, when the new CLS Coupé is presented in action.
To achieve this effect, graphical objects were added to the driving scenes using 3D tracking technology, underlining the model’s striking design, and pointing towards the future with their sci-fi look.
