Mercedes-Benz Press Conference Designpackage 2011
As part of the car’s 125th anniversary, for which Mercedes-Benz uses the slogan “125! years of innovation”, Elastique. revised the design package for lead agency Oliver Schrott Communications, which is being used at various international press conferences in 2011.
Given the increasingly angular design in the car model, the motion design also took a harder line. High-gloss light effects on vibrantly angular shapes and surfaces, choreographed to a performance of sound and rhythm, conveyed the theme of “driving motion”.
As well as outlines for presentation charts, a new 125-second countdown was produced, which elegantly and graphically set the scene for the history of the Mercedes-Benz car brand.
