For BMW, we had to adapt the PK to a completely different media setup and the requirements of a "digital PK" within two days when the press conference at the Geneva Motor Show was cancelled at short notice.
This worked really well and it is currently being discussed whether digital formats can continue to be part of the classic press conference work for automobilists in the future.
Why our design system could be adapted so spontaneously and quickly:
This extremely flexible system enabled us to optimally adapt the visual content to the camera lens. The car, the moderator as well as the digital content on the LEDs resulted in an optimal interaction. The different brand spaces also provided a very good framework for the new situation.