A personalized interactive 3D billboard for BMW Welt that is unique in the world!
With the help of artificial intelligence, visitors become a giant, three-dimensional "Mega Me" on a 42-square-meter screen.
Accompanying the presentation of BMW i Vision Dee, Elastique. developed the installation "Mega Me", an immersive experience that is personalised in real time: With the help of artificial intelligence and face-swapping technology, visitors at BMW Welt in Munich are able to project their faces onto the protagonists of an animation, thus seeing themselves behind the wheel and – thanks to the anamorphic display – becoming part of the BMW brand.
"BMW has always stood for pioneering spirit and innovation. Now, for the first time, we are bringing a technology to life at BMW Welt that takes us directly into Dee’s world and immediately gives us a sense of a digital future."
Tatjana Bister, Leiterin BMW Welt, BMW AG (2022)
User Journey
Visitors photograph their face at a photo point. Then, with the help of artificial intelligence, we insert their face into the 'Mega Me' animation within seconds and seamlessly integrate into the actual film through the use of different layers.
Real-Time Media System
The immersion of this installation could only be achieved by the complex real-time media system that we developed—unprecedented in this high screen resolution. Using AI face replacement done by Reface team and the processing of various layers in real-time we create an illusion that feels impressively realistic.
Combined with our very playful journey through the imaginative world of the BMW i Vision Dee, we achieved all of our goals: Making the technology behind the journey invisible and giving visitors of the BMW Welt a true moment of joy.
Team Credits:
Creative Direction – Andreas Schimmelpfennig
Project Management - Karsten Klimmek
Creative Direction – Chris Büry
Concept - Carolin Schabbing
Concept - Alica Assadi
Motion Design - Lukas Groten
Motion Design - Christopher Fabry
Motion Design - Celine Graf
Technical Direction - Tobias Hoffmann
Interface Design - Nico Friedrichs
Technical Direction - Studio Farbraum: loannis Mihailidis
