BMW Welt – Mega Me Experience

Experience the digital future

Accompanying the presentation of BMW i Vision Dee, Elastique. developed the installation "Mega Me", an immersive experience that is personalised in real time: With the help of artificial intelligence and face-swapping technology, visitors at BMW Welt in Munich are able to project their faces onto the protagonists of an animation, thus seeing themselves behind the wheel and – thanks to the anamorphic display – becoming part of the BMW brand.

User Journey

Visitors photograph their face at a photo point. Then, with the help of artificial intelligence, we insert their face into the 'Mega Me' animation within seconds and seamlessly integrate into the actual film through the use of different layers.

Real-Time Media System

The immersion of this installation could only be achieved by the complex real-time media system that we developed—unprecedented in this high screen resolution. Using AI face replacement done by Reface team and the processing of various layers in real-time we create an illusion that feels impressively realistic.

Combined with our very playful journey through the imaginative world of the BMW i Vision Dee, we achieved all of our goals: Making the technology behind the journey invisible and giving visitors of the BMW Welt a true moment of joy.