A medium-sized German company meets design
The result was a courageous and unusual website with a passion for detail. With its clear, magazine-quality aesthetics, sharp product shots and slow-motion promotional videos, it visualises the precision of the products and manufacturing methods. It conveys the motto ‘Movement is everything’ where minimalist visual concepts meet aesthetic dynamics. The elegant website is charmingly punctuated by humorous design elements: they convey the charm of the pre-industrial, steam-operated motor models – essentially toys for adults.