BRABUS – Signature Night

Immersive Brand Experience

The Signature Show combined the world of cars and fashion in a unique event. Tailored BRABUS supercar models were seamlessly integrated into a dynamic runway show. Together with BRABUS and our partners, and as the creative force behind both stage design and visuals, we created an extraordinary atmosphere for more than 750 visitors – redefining the format of classic automotive showcases.

Dynamic Stage Design

The 24 BRABUS models were the focus with an orchestrated visual, lighting, and sound design in the Jahrhunderthalle in Bochum, Germany. The complex visual displays highlighted the interiors and exteriors of the models across all screens and embedded them in different landscapes, creating an intense immersive show experience that delighted the audience.

Fashion Show

The highlight of the show was the unveiling of a handmade dress made of pastel turquoise blue interior leather from the Mercedes-Maybach S 680, allowing everyone to experience the fusion of automotive and fashion as part of the Signature Night Show.

In the following fashion show, we aimed to generate a dynamic atmosphere for the visitors: The BRABUS streetwear collection was contrasted with high-fashion accessories, and the presented SMART x BRABUS Fashion Collection was enriched with futuristic styling.