Deutsche Telekom MWC – Super Soccer Game

For the Mobile World Congress (MWC) 2024, we created an exceptional experience for Deutsche Telekom. We developed and produced the immersive stereoscopic 3D game 'Super Soccer' in Unreal with a custom controller to enjoy the gaming experience.

Immersive Experience

Telekom Super Soccer was the centerpiece of Deutsche Telekom’s MWC 2024 booth in Barcelona. It is a pioneering example of how virtual reality and traditional gaming can be combined: an immersive experience where visitors wear 3D glasses to experience a digital, AI-inspired version of goal-shooting on a giant LED screen.

With stereoscopic 3D glasses, you could fully immerse yourself in the exciting arcade world of the game. Even fleeting visitors were captivated by this show.

Realisation

We developed a customized system for the game controller in the shape of a football. Two buttons and a specially designed sensor system on the ball enable intuitive and simple control. The game mechanics and the game worlds could thus be used optimally in the game, set up in Unreal.

Gamification Approach

Playing in teams of three, the mission is to score as many points as possible across three thrilling levels. The top players had the incredible opportunity to win tickets to EURO 2024. During the game, players were captured in an interactive moment. As a digital take-away, each player received a video enhanced to share with friends and on social media.

Take-Away

Every moment of the game was filmed in parallel using permanently installed cameras in the arcade arena. As a personal souvenir, each player received a video enhanced with fun game elements – to share with their loved ones and increasing user loyalty to Deutsche Telekom.

A game without a price - what would that be? The player with the highest performance could win tickets for the EURO 2024.

Brand Results

The results speak for themselves: Telekom Super Soccer attracted 27.000 visitors to the stand. More than 390 matches were played over three days, with a total of 1.158 participants. The 3D game scored an astounding 65 % as a perceived brand element.

Memorable Brand Experience

With its gamification approach, “Telekom Super Soccer” provided a highly memorable brand experience for the many visitors to Deutsche Telekom’s stand. The innovative combination of technology and entertainment paid off perfectly in terms of brand awareness and promised an unforgettable experience for soccer fans and trade fair visitors.

Team Credits:

Executive Creative Direction –
Andreas Schimmelpfennig
Creative Direction – Cuong Le
Concept – Cuong Le, Alica Assadi, Armin Ludl
Art Direction – Maximiliane Wadler
Key Account – Daniel Karthausen
Strategic Planning – Daniel Karthausen
Visuals & Motion Graphics – Maximiliane Wadler,
Armin Ludl, Annika Meyer, David Le
Technical Direction –
Ioannis Mihailidis, Tobias Hoffmann
Sound Design – Carlo Peters

Partners:

Booth & Exhibits construction –
metron eging GmbH
Game Development –
nsynk Gesellschaft für Kunst und Technik mbH

Awards

User Experience Mixed Media

1x Bronze

Communication Campaigns Advertising