Mercedes-Benz - 360° Media Art

At the traditional Mercedes-Benz New Year’s Reception on the eve of the North American International Auto Show (NAIAS) in Detroit, the brand impressed around 300 invited guests with an immersive 360° digital panoramic installation. We contributed the three-minute opening video.

All around

With a diameter of 27 metres, the room was fully surrounded by an LED wall backed up by a high-resolution LED panel serving as a header. Accompanied by a live orchestra, our opening video presented the product and brand history to mark the 125th anniversary of Mercedes-Benz. Immersive visual effects turned the video into an experience.

A big-budget production that included 360-degree wraparound video screens that created a vaguely planetarium effect.

New York Times

WQuote 10 Mbenz Detroit