We developed the design package for the 125th anniversary of the automobile, which was celebrated by Mercedes-Benz with the motto ‘125! Years of innovation’. In line with the increasingly sharp aesthetic language of the car models, the motion design also took on harder lines. Bright light effects on dynamically angular shapes and surfaces, choreographed to create an interplay between sound and rhythm, presented the theme of ‘travel’. In addition to presentation chart templates, we created a new 125-second countdown to elegantly and graphically frame the history of the Mercedes-Benz brand.