Analogue meets digital
The ‘pixel waterfall’ of oversized cubes, lit from inside and flowing into a large LED wall, was the unmissable hallmark of the Nikon booth and produced in Nikon’s distinctly emotional ambience. The combination of programmed light animations and traditional motion design elements, paired with multichannel sound design, made visitors forget they were face to face with advanced technology. Instead, the scene provided an atmospheric framework for the numerous presentations and promotional videos that took place in the booth, which were well-received by the public. The Nikon booth at Photokina attracted more visitors than ever before.