Viega Product Presentation

As one of the leading manufacturers of installation technology, the family-owned company Viega, with more than 4000 employees worldwide, is known for developing high-quality high-tech solutions. For the launch of a new pipe connector, the presentation was allowed to be more unconventional this time.

The Connector

Tiny details. Big impact. Viega's innovative new pipe connector is designed to maintain a consistent cross-section throughout. What sounds simple is a small-scale physical revolution: because the connector, made of two components - plastic and metal, operates without bends, drilling, and most importantly, with almost no pressure loss.

The quality of the technology embedded in the pipe connector has translated into the excellence of the visual language. That particularly excited us!

Bastian Schröder, Marketing Consultant Corporate Division Global Marketing Viega

Our Task

Together with demodern and thjnk, we developed different presentations. For demodern's website, an interactive animation was created, allowing users to explore the advantages of the pipe connector. thjnk sought a classical solution to linearly narrate the benefits of the new product. We handled the entire process from conception to design development, and even film and music production.

The Challenge

How does one visually elevate a small, inconspicuous object to the technological significance it holds? The solution was a cinematic yet hyper-realistic presentation: a simplified visual language aesthetically showcases the actual performance without appearing detached. The aim was to convince the professional audience of the relevance, functionality, and quality of the product.

Our Solution

From scribble to animatic to final rendering, we made the production process transparent for the client. Working closely with Viega engineers, we developed precise computer-generated representations of the pipe and the dynamic flow of water, elucidated through motion graphics. The result is an elegant, interactive user experience for the website and a high-quality film. Both are considered a new benchmark for product presentation at Viega.

Holistic Media Concept

To create both films optimally, our interdisciplinary expertise was advantageous: audio-visual media and design are a focal point for us, while interactivity and digital innovation are in our DNA. This allowed us to consider technologically, even in the planning phase of the animation for demodern, which nodes are needed to easily integrate the elements - ensuring that even music and sound design adapt to the individual user experience.